Marimekko Smartbag (foldable bag) Unikko Red
You know them, those very small pouches where you can conjure up a bag. Super smart to have it in your handbag 'for good' - although I always forget to put them back after use...
The small pouch is 14 x 11 cm and barely 1 cm high and contains your handy spare bag. If you take it out of the pouch with a smooth movement, you have a shopping bag of 35 x 40 centimeters and I haven't even counted the handles and the 'fold' on the inside.
Because of that fold, you can fit a lot in the bag. The handles are long enough to carry the bag over your shoulder.
What is also quite handy is that the pouch is attached to the bag and when unfolded it can even serve as an inner pocket for keys, phone or wallet.
The bag is made of 100% polyester and can therefore be washed at 30 degrees. Do not iron.
On the bag the iconic Unikko design by Marimekko in red, bright pink, coral and black on a white background.
Designer Maija Isola swam against the current and designed a flower pattern completely against the wishes of founder of Marimekko Armi Ratia. Meanwhile, the Unikko has become a Finnish phenomenon; even Finn Air planes are plastered with it!
So Unikko is so much more than a flower design; it represents the freedom to make your own choices!